Berkshire Hathaway Annual Shareholder’s Event

One of the world’s most prominent investors, Warren Buffett, shared exclusive rights with Yahoo Finance to stream the annual Berkshire Hathaway Shareholder’s meeting in 2021.
The aptly described “Super Bowl of Finance” is normally a live in-person event, but at the height of the pandemic, this event would be live-streamed from Omaha instead. But that didn’t stop us from having some fun!
We created a custom mobile Warren Buffett Trivia Game that encouraged viewers to put their Buffett knowledge to the test to win great prizes throughout the day-long event. In addition to the dual-screen experience, my team built out a multi-phased marketing campaign, custom show GFX, a suite of videos promoting Live/VOD viewership, API-enabled emails, search ads, and social.