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Matt Bender

Creative Direction · Art & Design

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 Build It Forward

For years, ‘Build It’ was an employee-facing product showcase, but in 2021, we took the event public with an XR stage, celebrity talent, and juicy new product developments that reached 11.4 million people around the world.

My responsibility was developing the content for Craig Robinson, who hosted the massive event. To kick off the show, we wanted Craig to remind the world how influential Yahoo has been in people’s lives…but also how important our users are to helping us create some of the best, and most widely-used apps in the world.

After kicking off the event, Craig popped up in hilarious interlude segments that introduced the next event speakers, and playing a completely improvised song at his keyboard to wrap up the show.

Built It Forward Intro

Shopping Interlude

Cooking/Parenting Interlude

Build It Forward Outro

Run of Show

 
 

Social Gifs + Content

©MBender 2023