Yahoo Finance Popup Vault - NYC

To showcase the launch of Yahoo Finance Premium, we created a unique popup event in the center of New York’s Grand Central Station. The larger-than-life bank vault gave passerby’s a chance to learn more about the new premium subscription service, play interactive games, win exclusive prizes, and snap a truly memorable photo inside the vault.

Engagement

Tens of thousands of impressions, both in-person and social, were generated by this event.

Yahoo Finance Live anchors broadcast live show segments and interviews from the vault floor, while passerby’s looking for a little more technical product info had a chance to win awesome prizes by completing our “Digital Vault” challenge.