Creative Direction · Art & Design
It’s Personal
National OOH and digital campaign shining a spotlight on HuffPost’s intimate reporting and the powerful stories that affect our lives. This campaign outperformed goals by +20%, generating over 100M impressions and +65% lift in public awareness.
It’s Personal: Spotlight Series
At the onset of the 2020 pandemic, we spun the spotlight around onto the incredibly talented HuffPost journalists and reporters that work tirelessly to report the news. We remotely interviewed HuffPost journalists around the globe, weaving together important societal issues and article imagery into bite-sized videos for social channels.
These videos generated so much rich public discussion, a series of interactive virtual events was created. These events invited readers and reporters around the globe to connect via video chat forums to discuss important issues and helpful topics, live.
Digital Short - Social Justice
Digital Short - Politics
Digital Short - Mental Health
Digital Short - Pandemic
Huff Post Virtual Events microsite
Curated interviews with HuffPost journalists in mobile app
