Some of the best projects don’t always start with a brief—they start with identifying an opportunity.
Welcome to the vibrant world of gaming, Yahoo.

As Creative Director, I led a small and mighty internal team, in close collaboration with key gaming influencers around the world, to create hundreds of custom assets for their individual brands, communities, and live streaming content. We developed unique animated alerts, chat emotes, overlay ads, avatar skins + outfits, custom Twitch page assets, loading screens, social assets, chat commands, map covers, and branded physical items.

Our campaign performance, reception, and excitement made such a splash, we turned our 3-month creative experiment into year-long campaign with 6 different streamers from around the world.

2023 New York Festivals Advertising Award Shortlist
Branded Content/Entertainment: Best Sponsorship Integration

Campaign Sizzle Video