Experience
Everything
Football

Role: Art Direction, Illustration, Design

#Print #Digital #On-Premise #Off-Premise #Grocery #C-Store #Display #App #UI/UX

Challenge

Create a seasonal football campaign around exclusive Coors Light rewards earned through the CL XP App.
Leverage partnership with select NCAA schools and brand ambassador, Kirk Herbstreit.

Idea

Lean into key football moments that highlight refreshment, enjoyment, and togetherness.
Lifestyle photography captured people enjoying Coors Light while watching football at a tailgate party, in a bar, and at home, while incorporating special gameday prizes.