Win Your Beach
Summer Promotion
Role: Art Direction, Design, Illustration
#Print #POS #In-Store #On-Premise #Off-Premise #C-Store
#Sweepstakes #Packaging #Display #Digital #Video #3D #CGI
Challenge
Create a fully integrated 360° campaign promoting a Summer sweepstakes.
Some US States will not allow sweepstakes, so need to also include a generic form of messaging “Find Your Beach”.
Idea
Embrace the brand tagline, “Find your beach”, to leverage a special season sweepstakes campaign. We’ll create 4 unique CGI “beach” vistas that align with key grand prizes and classic Corona moments; Music / Camping / Sports / Tropical Beach. We’ll bring these moments to life across all packaging skus, in-store displays, on-premise toolkits, digital banners and the rewards mobile app.
Off-Premise Impact
In grocery stores and large-format beverage outlets we brought our Beach to life with full-size Adirondack beach chairs, custom die-cut display structures, stackable cubes, 3-sided pole toppers, and floor graphics that highlighted the 4 getaway prizes with our limited edition promotional packaging across all package skus—illustrated by yours truly.
On-Premise Experience
For bars & restaurants in key markets, we created a suite of marketing collateral that pushed Corona sales throughout the entire season. This included 4-sided table tents, 4 versions of coasters, pennant strings, imprint posters, and special merch for street teams. All in service of getting our biggest fans to enter codes for a chance to win one of our 4 special getaway prizes.
Campaign Sizzle Video