Win Your Beach
Role: Art Direction, Design, Illustration
#Print #POS #In-Store #On-Premise #Off-Premise #C-Store
#Sweepstakes #Packaging #Display #Digital #Video #3D
Challenge
Create a fully integrated 360-degree campaign promoting a Summer sweepstakes.
Idea
Create 4 unique “beach” vistas that aligned with key grand prizes and classic Corona moments; Music / Camping / Sports / Tropical Beach. We’ll bring these moments to life across all packaging skus, in-store displays, on-premise toolkits, digital banners and the rewards mobile app.
Custom die-cut grocery display
Campaign Sizzle Video
Full-size Adirondack chair with die-cut signage for grocery store displays
Promotional packaging (all cans + bottle SKU’s)
On-Premise 4-sided table tent
Win Your Beach mobile app for redemption codes
Off-Premise stackable cubes
On-Premise Coasters - 4 variations
Off-Premise 3-sided display toppers