Yahoo Finance ReDesign

After several years of consumer research, design, and engineering, Yahoo Finance was ready to launch a completely revamped product experience in 2024.
My team supported this brand milestone by developing a comprehensive landing page that highlighted the new experience and key features in a sleek, premium way. Additionally, a multi-phased launch of our marketing campaign helped raise awareness of the new product experience, drive consideration, and funnel retail investors into opting-in to a new era with the best financial site in the world.