Anywhere You Are
Role: CD Art
#Digital #Social #TV #Broadcast #Editorial #Print #OOH #Video #App #CRM #RichMedia #3D #Animation
*Yahoo rebranded mid-campaign, so based on launch timing, some work features the old logo.
Challenge
Develop a full-funnel campaign for Yahoo Finance Live, a new live streaming channel covering financial news and market trends.
Idea
Market data is everywhere, but Yahoo stood out by making their content more human. I wanted to create a campaign that showcased the wit and personality of our anchors, while showing how easy it is for anyone in the world to access smart financial insights, literally, anywhere they are.
Results
One of the most successful and efficient campaigns Yahoo Finance has ever launched, to date.
:30 Broadcast TV - Morning Kitchen
:15 Digital - Coffee Shop
:15 Digital - Bus Stop
Gif game: STRONG
With so many solid takes from filming, we created a handful of reaction gifs for social platforms, giving the internet the perfect responses for awkward Slack’s.
Pushing Limits
For rich media and :6s pre-roll, we used parallax animation to blend live anchor footage with dynamic 3D environments—creating seamless, scene-shifting visuals that hammered our message home.
Exclusive Partnerships
Through exclusive partnerships with USA Today, Bloomberg, and Business Insider, we created multi-channel takeovers that increased awareness and recall that made a lasting impact on our audience.
2020 “Anywhere” Refresh
After a strong year in market, the campaign needed a refresh. But in 2020, “Anywhere You Are” hit differently—suddenly, “Anywhere” was home, and life got a little chaotic. To meet the moment, we leaned into the chaos and reminded people that Yahoo Finance would keep delivering the good stuff, no matter what.
