It’s Personal
Role: CD Art, Art Direction, Design
#Digital #Social #Film #Web #OOH #3D #Animation
Challenge
Launch a brand re-positioning awareness campaign that highlights the incredible journalism from HuffPost.
Idea
Inspired by HuffPost’s new brand platform, It’s Personal, this concept pairs real headlines and articles with striking portraits of readers—capturing the emotional resonance between journalism and the people it impacts.
Results
National OOH and digital outperformed goals by +20%, generating over 100M impressions and +65% lift in public awareness.
Spotlight Series
At the onset of the 2020 pandemic, we spun the spotlight around onto the incredibly talented HuffPost journalists and reporters that work tirelessly to report the news. We interviewed these journalists (remotely) from across the globe, weaving together important societal issues and article imagery into bite-sized videos for social channels.
The series sparked such meaningful dialogue, it evolved into live virtual events connecting readers and journalists worldwide.
Digital Short - Social Justice
Digital Short - Politics
Digital Short - Mental Health
Digital Short - Pandemic
Huff Post Virtual Events microsite
Curated interviews with HuffPost journalists in mobile app
