Bull Among Bears

Role: CD Art

#Digital #Video #AppStore #Social #App #CRM

Challenge

Raise awareness and drive acquisition for Yahoo Finance Plus, a new subscription service for retail investors. This new app featured research reports and insights, comprehensive data sets, and more customizable tools to help investors make smart and timely decisions with their investments.

Idea

Lead with bold, confident messaging that resonates with our target, showcasing the sleek UI and in-depth tools.

Smarter + Sharper

With new features to highlight, and an increasingly volatile market landscape, we optimized our campaign to deliver timely, relevant messaging to specific audiences.
Our updated creative reflected market trends, evolving user needs, and some tongue-in-cheek lingo that only the Reddit crowd would understand.