Bet However You Want

Role: ACD Art, Copy, Design

#Digital #Video #Social #TV #Animation

Challenge

Announce Yahoo’s new live-betting platform to participating US States with a series of TV and digital videos. Include a flexible system of animated endcards that can support multiple sports, States, and special offers.

Idea

Props, lines, odds… or maybe names, horoscopes, and spite? Let’s show how your betting strategy is endless with an app like Yahoo Sportsbook.

:30 Broadcast Spot - Mike Night

:30 Broadcast Spot - History Repeated

Digital Short - Unlucky Shirt

Digital Short - Family Dinner

As more States came online, I developed a plug-and-play system of dynamic endcards that fit the need for specific laws, sport-specific awareness messaging, and special offers.

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