Bet However You Want
Role: ACD Art, Copy, Design
#Digital #Video #Social #TV #Animation
Challenge
Announce Yahoo’s new live-betting platform to participating US States with a series of TV and digital videos. Include a flexible system of animated endcards that can support multiple sports, States, and special offers.
Idea
Props, lines, odds… or maybe names, horoscopes, and spite? Let’s show how your betting strategy is endless with an app like Yahoo Sportsbook.
:30 Broadcast Spot - Mike Night
:30 Broadcast Spot - History Repeated
Digital Short - Unlucky Shirt
Digital Short - Family Dinner
As more States came online, I developed a plug-and-play system of dynamic endcards that fit the need for specific laws, sport-specific awareness messaging, and special offers.
