The #1 Finance app in the world keeps getting better.
The launch of a live streaming business news channel plunged Yahoo into a content space that was saturated with stuffy talking heads, kitschy gimmicks, and pricey cable subscriptions.
To stand out, we wanted to highlight the lovable, intelligent, and dynamic personalities our expert finance anchors bring you each day.
Our main message? Yahoo Finance is streaming free, anywhere you are. Making breakfast, commuting to work, coffee shop—it’s almost as if our hosts are right under your nose.
Role: CD Art
Note: Yahoo rebranded! You’ll see old/new logos on some of this work.
Capturing the profound impact HP journalism has on the world and their readers, we developed an arresting campaign with OOH, print, digital, video, and social assets. Each headline projected on our readers is from a real HP article.
Role: CD Art
The Yahoo Sports app is the only place you can stream your favorite NFL games throughout the season. And the best part? It’s all free with the app.
For this campaign refresh, we partnered closely with the NFL to create promotional videos, App/Play Store creative, and Welcome videos for NFL fans looking to get in on the action.
Every robot has a story.
Ben Mauro, the graphic artist behind many household games and films (Halo, Call of Duty, The Hobbit, Chappie, Elysium, etc) launched his lifelong passion project and original IP, Huxley, on the Ethereum blockchain in the Fall of 2021.
Each of these Robot avatars were hand-crafted by Ben, himself, but lacked a certain connection to their newfound owners.
As an avid fan and artist within the web3 community, I decided to offer my skills and time to any Robot holder, creating unique background art, for free!
To date, I’ve created over 80 custom Huxley Robot backgrounds and made lifelong connections with fellow holders around the world.
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More about Huxley powered by Feature.
All Robots designed and created by Ben Mauro.
As sports-betting becomes legal in more states, Yahoo’s unique product offering and affiliate partner, BetMGM, make an exceptional combo.
We wanted this video campaign to resonate with the public that was new to betting, and poke fun at those crafty, superstitious, ridiculous bets and situations everyone has a soft spot for.
Role: ACD Art
Techcrunch DISRUPT is a global event that brings together entrepreneurs, VC’s, industry leaders, CEO’s, and startups for a multi-day conference.
True to the name, disruption became inspiration for the creative marketing campaign that blew the roof off event marketing norms and gave the perfect canvas for TC to celebrate 10 years of this historic conference.
Oh but things never go to plan do they? Especially in 2020.
After a month of our creative being in-market, the pivot to a fully-virtual event meant our marketing (and the structure of the event itself) needed to change fast.
In a few short weeks, myself and the creative team had to learn how to implement our creative into new virtual event software to make sure this years event blew away expectations, and did.
Role: Creative Art Lead
It’s not often a project as exciting as this lands in your lap on a rainy day—prairie dogs that scream “ya-hooOooOooo” whenever their owner comes to play? Sign me up.
We were so smitten with them, I designed a custom rig for Leo & Oliver that re-engineered a classic hoodie pocket into THE PERFECT prairie dog mobile home. I didn’t have this one on my ‘career bingo card’, but i’ll take it :)
Role: Prairie Dog Whisperer
Coors Light wanted to showcase their industry-leading sustainability efforts by creating a collection of up-cycled goods perfect for fun in the sun.
This point-of-sale campaign generated huge sales over the summer season. The creative brought a bold, fresh look accompanied in-store displays with actual prizes integrated into the substrates.
Role: Senior Art Director
If there's any US state that completely embodies Corona's 'Find Your Beach' campaign, it's California.
This regional campaign celebrates 2 vastly different sides of the State with Northern and Southern illustrations. The geographic landmarks and cultural cues melding together in one fluid landscape.
Role: Art Director, Designer, Illustrator
Yahoo Finance Plus—the flagship subscription product for serious retail traders—provides all the expert analysis and real-time data that Wall Street uses to stay ahead of the game.
Despite a global economic crash, there is still money to be made in the markets if you know where to look—and who to listen to. That’s why our campaign, “Bull Among Bears” was such a success. We highlighted the incredible data and expert insights that help our subscribers trade with confidence and the slick UI that gets them there.
Role: Creative Art Lead
For the 2017 NCAA Football season, Coors Light was primed to elevate game day for every college football fan across the country. Not only did we help Coors establish a presence in nation-wide retailers, bars and key alliance markets—we launched their loyalty rewards app, Coors Light XP.
While college football fans are gearing up for game day, Coors Light XP makes it even easier to earn awesome prizes, travel packages and local team exclusives throughout the season.
2017 EXPERIENCE EVERYTHING FOOTBALL National Campaign
We all know Corona is a beer brewed for relaxing on the beach. But that doesn't have to mean sandy butt-cracks and sunburn. For their national Summer campaign, Corona wanted to encourage everyone to 'Find Their Beach', and win exclusive getaways to wherever that beach was; music concerts, sporting events, outdoor excursions and beyond.
Role: Art Director, Illustrator
Giving back to those in need is always good, but what does a non-profit like Ronald McDonald House do when they receive a donation of 500 rolls of toilet paper, yet still desperately need juice boxes?
We wanted to make donating essential supplies easy, efficient and fun by developing a widget that tracks inventory, highlights the most needed items and encourages more people to get involved with their local RMHC charity.
Role: Creative Art Lead, Illustrator
